1.Make sure the cover stands out.
2.Use every color, "especially yellow"
3.Coverlines , lots of lots of them.
4. Efficient, fast, easy to scan (that’s showing off the service)
5.Do it deliberately, strongly, with conviction. The great thing about
seeing the sketch cover in its realistic setting is that it warns you
away from itsy-bitsy decisions that don’t matter. To succeed out there,
you have to realize that you are making a poster, albeit in miniature. A
billboard.
No comments:
Post a Comment